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    Advertising Principles and Practice
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    Exam 15: Direct-Response Marketing
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    Anthony Working on an Account Interested in Direct Marketing Targeting
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Anthony Working on an Account Interested in Direct Marketing Targeting

Question 45

Question 45

Multiple Choice

Anthony working on an account interested in direct marketing targeting men who own sports cars. Anthony needs a _______ list?


A) marketing
B) house
C) response
D) satisfaction
E) compiled

Correct Answer:

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