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    Advertising Principles and Practice
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    Exam 15: Direct-Response Marketing
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    Which of the Following Is a Disadvantage of Catalogs
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Which of the Following Is a Disadvantage of Catalogs

Question 48

Question 48

Multiple Choice

Which of the following is a disadvantage of catalogs?


A) high response rates
B) low cost per thousand
C) targeted
D) positive perceptions
E) all of the above

Correct Answer:

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