MINI-CASE Travelocity.com Is an Online Travel Agency That Advertises That Users

Multiple Choice

MINI-CASE
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. They use the "Traveling Gnome" in their television commercials, and he's often in humorous situations. For example, a recent ad showed him in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair, and he said, "Am I going to die?"
-Refer to Mini-Case. When a new concept and execution is developed for a television commercial, Travelocity.com's advertising agency provides a visual plan or layout of the commercial for the company to approve. The plan shows the number of scenes, the composition of the shots, and the progression of action and is known as a(n) ________.

A) storyboard
B) scene-by-scene plan
C) script
D) action plan
E) progression sheet