Multiple Choice
As described in the chapter's closing vignette, what was the result of the milk campaign?
A) Milk consumption increased 15 million gallons over the previous year in California.
B) Generated 20% more users of milk among women.
C) Increased the awareness of milk as a healthy food.
D) Increased nationwide awareness of milk from 20 percent to 45 percent
E) Positioned milk nationally as an inexpensive drink.
Correct Answer:

Verified
Correct Answer:
Verified
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