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    Advertising Principles and Practice
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    Exam 12: The Creative Side and Message Strategy
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    What Is the Function of Originality
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What Is the Function of Originality

Question 49

Question 49

Multiple Choice

What is the function of originality?


A) keep attention
B) increase share of mind
C) create pulling power
D) capture attention
E) create sticking power

Correct Answer:

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