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    Advertising Principles and Practice
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    Exam 12: The Creative Side and Message Strategy
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    When a Tagline Is Used Consistently on All Marketing Messages
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When a Tagline Is Used Consistently on All Marketing Messages

Question 51

Question 51

Multiple Choice

When a tagline is used consistently on all marketing messages, it becomes a ________.


A) slogan
B) logo
C) signature
D) claim
E) key visual

Correct Answer:

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