What Was the Big Idea for Audi's A3 Hatchback Advertising

Multiple Choice

What was the Big Idea for Audi's A3 hatchback advertising campaign that was described in the chapter's opening vignette?

A) a $500 gift for all referrals that resulted in sales
B) at major golf tournaments, they displayed the cars
C) a Web-based campaign of TV commercials
D) the slogan "I've Got it Made" delivered through creative print ads and billboards
E) the Web-based alternative reality game, "The Art of the Heist"