MINI-CASE
Consider the Following Magazine Media Schedule * Target Population: 100,000

Multiple Choice

MINI-CASE
Consider the following magazine media schedule: $\begin{array}{|l|l|l|l|}\hline \text { Magazine } & \text { Readers/Issue } & \text { Rating* } & \text { Unduplicated ** } \\\hline \text { A } & 50,000 & 50 & 35,000 \\\hline \text { B } & 40,000 & 40 & 20,000 \\\hline \text { C } & 20,000 & 20 & 11,000 \\\hline\end{array}$
* Target population: 100,000
$* *$ those who did not read either of the other two magazines
-Refer to Mini-Case. What is the average frequency?

A) the average of the number of times an exposure is expected to happen
B) the average of reach multiplied by two
C) reach plus frequency
D) number of times a person in the target market is exposed to the message plus four
E) the number of the target audience exposed to the message