Multiple Choice
Which of the following statements is TRUE regarding gross rating points (GRPs) ?
A) An effective media plan should deliver at least 100 GRPs per week.
B) There is no good rule of thumb regarding how many GRPs are enough.
C) GRPs should not be used to compare the efficiency of different media schedules.
D) The desired level of GRPs should remain constant among different markets.
E) The calculation of GRPs takes into account duplication of exposure.
Correct Answer:
Verified
Correct Answer:
Verified
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