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    Advertising Principles and Practice
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    Exam 10: Internet and Nontraditional Media
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    Explain the Objective of the EBay Advertising Campaign That Was
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Explain the Objective of the EBay Advertising Campaign That Was

Question 69

Question 69

Essay

Explain the objective of the eBay advertising campaign that was described in the chapter's opening vignette as well as how they executed the campaign.

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