MINI-CASE Talbots Is a Women's Clothing Store That Sells Only Talbots

Essay

MINI-CASE
Talbots is a women's clothing store that sells only Talbots brand clothing, and it is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through their transactional web site, and they are interested in getting more traffic to their site as well as to use alternative media to reach their target market.
-Refer to Mini-Case. When customers purchase from the Talbots web site, they do not have to enter all of their billing and shipping information because it automatically comes up when they enter their Talbots account number. What enables marketers to do this?