MINI-CASE Bob and Larry Have Taken Their Fly Fishing Equipment and and Accessory

Multiple Choice

MINI-CASE
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Refer to Mini-Case. Small ads for FliesRUs.com were placed on other web pages, such as those frequented by fly fishing enthusiasts, by a web advertising placement company. Consumers could click on the FliesRUs.com's ad, and they would be taken to the Flies-R-Us web site. What type of Internet ad does this represent?

A) pop-up
B) banner ad
C) minisite
D) superstitial
E) blog