There Has Been an Increase in Concern Over Several Direct

Essay

There has been an increase in concern over several direct marketing tactics, particularly bulk e-mail marketing. Some consumer groups and lawmakers want to require marketers to first gain permission from consumers before they could send e-mail, while others are satisfied if an initial unsolicited e-mail message provides a means for consumers to indicate they do not want to be contacted any further. Name these two solutions and briefly describe them.