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    Advertising Principles and Practice
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    Exam 10: Internet and Nontraditional Media
  5. Question
    Explain the Terms New Media and Alternative Media, and Name
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Explain the Terms New Media and Alternative Media, and Name

Question 57

Question 57

Essay

Explain the terms new media and alternative media, and name and describe some of the alternative and new media forms that advertisers are experimenting with. Explain how they work and what advantages they provide.

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