Essay
MINI-CASE
Talbots is a women's clothing store that sells only Talbots brand clothing, and it is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through their transactional web site, and they are interested in getting more traffic to their site as well as to use alternative media to reach their target market.
-Refer to Mini-Case. When customers visit or purchase from the Talbots web site, they are asked to check a box if they want to receive e-mail messages from Talbots announcing sales and special offers. What is this known as and why do you think Talbots does it this way instead of simply sending e-mail to customers who provide their e-mail addresses when purchasing?
Correct Answer:
Verified
Correct Answer:
Verified
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