MINI-CASE Talbots Is a Women's Clothing Store That Sells Only Talbots

Essay

MINI-CASE
Talbots is a women's clothing store that sells only Talbots brand clothing, and it is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through their transactional web site, and they are interested in getting more traffic to their site as well as to use alternative media to reach their target market.
-Refer to Mini-Case. Talbots would also like to get their clothing integrated into popular television shows that are viewed by their target market. Because viewers would not be able to see the brand name if an actress is wearing the clothes, Talbots wants to be an integral part of the story in a given episode. Name and describe this alternative media option.