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    Advertising Principles and Practice
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    Exam 8: Media Basics and Print Media
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    One of the Biggest Challenges in Developing a Media Plan
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One of the Biggest Challenges in Developing a Media Plan

Question 31

Question 31

Multiple Choice

One of the biggest challenges in developing a media plan is matching the advertiser's target audience with the audience of a particular ________.


A) medium
B) impression
C) household
D) frequency
E) cost

Correct Answer:

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