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    Advertising Principles and Practice
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    Exam 8: Media Basics and Print Media
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    Which of the Following Companies Does NOT Provide Useful Information
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Which of the Following Companies Does NOT Provide Useful Information

Question 32

Question 32

Multiple Choice

Which of the following companies does NOT provide useful information to advertisers regarding magazines?


A) Starch
B) Gallup
C) Simmons Market Research Bureau (SMRB)
D) Auditing Bureau of Circulations (ABC)
E) FED

Correct Answer:

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