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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 4: How Advertising Works
  5. Question
    Explain How Advertising Employs Both Rational Arguments and Compelling Emotions
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Explain How Advertising Employs Both Rational Arguments and Compelling Emotions

Question 18

Question 18

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Explain how advertising employs both rational arguments and compelling emotions to create persuasive messages.

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