What Did Carson B

Multiple Choice

What did Carson B. Wagner's research, showcased in "The Inside Story," show?

A) Advertising must be novel to catch attention.
B) People will be better influenced by ads with rational appeals rather than emotional appeals.
C) Subliminal effects are real and can influence peoples' behavior.
D) Widespread antidrug ads can make people think drug use is widespread, and they become curious about experimenting themselves.
E) People will be better influenced by ads with emotional appeals rather than rational appeals.