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MINI-CASE Oust, a Brand of Air Freshener, Advertises How Its Product

Question 29

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MINI-CASE
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Refer to Mini-Case. What type of response is Oust attempting to generate among consumers?

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