The AFLAC Duck Had a Higher Q Score Than Both

Multiple Choice

The AFLAC duck had a higher Q score than both Ronald McDonald and the Energizer Bunny. What is a Q score?

A) a measure of a character's longevity
B) a measure of efficiency in developing a character
C) a measure of how much is spent to develop a character
D) a measure of a character's believability
E) a measure of a character's familiarity and appeal