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  3. Study Set
    Advertising Principles and Practice
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    Exam 4: How Advertising Works
  5. Question
    ________ Means Something That Stands for Something Else, Such as a Quality
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________ Means Something That Stands for Something Else, Such as a Quality

Question 24

Question 24

Multiple Choice

________ means something that stands for something else, such as a quality or value.


A) Resonance
B) Symbolism
C) Conditioned learning
D) Brand transformation
E) Affect

Correct Answer:

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