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  3. Study Set
    Advertising Principles and Practice
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    Exam 1: Introduction to Advertising
  5. Question
    Which Best Describes a Critical Aspect of Advertising That Drives
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Which Best Describes a Critical Aspect of Advertising That Drives

Question 56

Question 56

Multiple Choice

Which best describes a critical aspect of advertising that drives the entire field of advertising?


A) strategic
B) media
C) nonpersonal
D) mass
E) creative

Correct Answer:

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