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    Advertising Principles and Practice
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    Exam 1: Introduction to Advertising
  5. Question
    The Distinctive Identity of a Particular Product That Distinguishes It
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The Distinctive Identity of a Particular Product That Distinguishes It

Question 54

Question 54

Multiple Choice

The distinctive identity of a particular product that distinguishes it from its competitors is known as the ________.


A) advertising
B) brand
C) tagline
D) logo
E) trademark

Correct Answer:

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