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    Business
  3. Study Set
    Brand Building
  4. Exam
    Exam 2: Brand Leveraging and Repositioning: Strategies for Success
  5. Question
    ________Is a Measure of the Attachment That a Customer Has
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________Is a Measure of the Attachment That a Customer Has

Question 4

Question 4

Multiple Choice

________is a measure of the attachment that a customer has to a brand.


A) Brand Association
B) Brand Loyalty
C) Brand equity
D) Brand Promise

Correct Answer:

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