Multiple Choice
Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because
A) Enhances Parent image
B) Confuse customer
C) Confuse Retailers
D) Can dilute brand image
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Odomos was promoted initially for Indoor and
Q3: Brand recall may be tested into two
Q4: _is a measure of the attachment that
Q5: Select the odd one out.<br>A)Cadbury<br>B)Surf<br>C)Salt<br>D)Nike
Q6: Under powergrid choose the eroding brand<br>A)Nike<br>B)Nimbooz<br>C)Nutella<br>D)Nokia
Q7: Brand _ is when a company changes a brand's status
Q8: _ is an arrangement that associates a
Q9: The brand manager role first developed by
Q10: A brand association is anything "linked" in
Q11: Raymonds wish to enter women's formal apparel.