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According to the Balanced Scorecard by Kaplan and Norton (1996)

Question 20

Multiple Choice

According to the Balanced Scorecard by Kaplan and Norton (1996) , the customer strategic goals of a company aim to ________.


A) manage how customers view the company
B) increase overall sales amongst growth areas of primary market
C) develop high-visibility products
D) promote the functional performance of the company

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