Kodak Has Declared That a New Marketing Campaign in Southeast

Multiple Choice

Kodak has declared that a new marketing campaign in Southeast Asia has not fulfilled its expected return on project investments (ROI) of 10%. The next recourse for management is to _________.

A) remove the new marketing campaign quickly and completely
B) extend the marketing campaign's period
C) review the business case and assess metrics/measures
D) fire the marketing director and replace him