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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
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    Institutional and Ideas Advertising Are Designed to Create a Favorable
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Institutional and Ideas Advertising Are Designed to Create a Favorable

Question 49

Question 49

Multiple Choice

Institutional and ideas advertising are designed to create a favorable ___________and acceptability.


A) demand
B) attitude
C) awareness
D) opinion

Correct Answer:

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