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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
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    ________ Is the Ads That Bound into the Magazine That
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________ Is the Ads That Bound into the Magazine That

Question 44

Question 44

Multiple Choice

________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.


A) gate-folds.
B) pop-ups.
C) tip-ins.
D) strips.

Correct Answer:

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