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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
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    ___________ Is a Visualization Technique That Indicates How Customers Perceive
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___________ Is a Visualization Technique That Indicates How Customers Perceive

Question 31

Question 31

Multiple Choice

___________ is a visualization technique that indicates how customers perceive competing brands.


A) repositioning.
B) perceptual mapping.
C) brand identification.
D) brand positioning.

Correct Answer:

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