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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
  5. Question
    __________ Is the Application of an Established Brand Name to New
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__________ Is the Application of an Established Brand Name to New

Question 32

Question 32

Multiple Choice

__________ is the application of an established brand name to new product offerings.


A) brand extension.
B) brand image.
C) brand identity.
D) brand community.

Correct Answer:

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