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  2. Topic
    Certification
  3. Study Set
    Consumer Behavior (for MBA)
  4. Exam
    Exam 5: Consumer Behavior and Cultural Factors
  5. Question
    Highly Involved Consumer Buying Behavior and Customers Perceive Fewer Differences
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Highly Involved Consumer Buying Behavior and Customers Perceive Fewer Differences

Question 1

Question 1

Multiple Choice

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called


A) Complex Buying Behavior
B) Variety Seeking Buying Behavior
C) Dissonance Reducing Buying Behavior
D) Habitual Buying Behavior

Correct Answer:

verifed

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