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    Consumer Behavior (for MBA)
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    Exam 7: Consumer Behavior and Electronic Commerce
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    Mental Process in Which Customer Ends Up as Buyer of a New
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Mental Process in Which Customer Ends Up as Buyer of a New

Question 19

Question 19

Multiple Choice

Mental process in which customer ends up as buyer of a new product is called


A) Adoption Process
B) Cognitive Dissonance
C) Pre Purchase Behavior
D) Post-Purchase Behavior

Correct Answer:

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