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    Consumer Behavior (for MBA)
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    Exam 8: Marketing Research and Personalization Strategies
  5. Question
    The ________________ Refers to the Spread of an Innovation from Its
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The ________________ Refers to the Spread of an Innovation from Its

Question 1

Question 1

Multiple Choice

The ________________ refers to the spread of an innovation from its creative source across space and time.


A) Flow Process
B) Diffusion Process
C) Distribution Process
D) Channeling Process

Correct Answer:

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