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    Certification
  3. Study Set
    Consumer Behavior (for MBA)
  4. Exam
    Exam 9: Understanding Consumer Behavior and Marketing Strategies
  5. Question
    By ______________________ We Mean We Mean That the Consumer Stops
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By ______________________ We Mean We Mean That the Consumer Stops

Question 15

Question 15

Multiple Choice

By ______________________ we mean we mean that the consumer stops purchasing or using the product.


A) Bandwagon Effects
B) Consumption Paradigms
C) Multi-Step Media Flow
D) Discontinuance

Correct Answer:

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