Multiple Choice
Tendency of difficult understanding related to use of market offering is called
A) Relative Advantage
B) Complexity
C) Communicability
D) Compatibility
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q9: Adopter group who is suspicious of change
Q10: According to brand personality traits, 'excitement' is
Q11: In order to change existing behaviours, people
Q12: Highly involved consumer buying behavior while perceiving
Q13: Hedonic consumption is about:<br>A)Hair Care Products<br>B)Emotional Impact
Q15: By _ we mean we mean that
Q16: In a marketing context, the term 'evoked
Q17: Which of these is considered to be
Q18: Which of these is not a method
Q19: Behavioural economics is a rejection of which