Multiple Choice
Adopter group who is suspicious of change is classified as
A) Late Majority
B) Early Majority
C) Laggard
D) Early Adopter
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The ultimate goal of marketing is to:<br>A)Facilitate
Q5: Long-run consumer behaviour in the context of
Q6: 'Maslow's hierarchy of needs' includes<br>A)Physiological Needs<br>B)Self Actualization
Q7: If customer 's expectations and products performance
Q8: stages in adoption process' involves<br>A)Awareness<br>B)Interest<br>C)Evaluation And Trial<br>D)All
Q10: According to brand personality traits, 'excitement' is
Q11: In order to change existing behaviours, people
Q12: Highly involved consumer buying behavior while perceiving
Q13: Hedonic consumption is about:<br>A)Hair Care Products<br>B)Emotional Impact
Q14: Tendency of difficult understanding related to use