Question 1

Which type symbols use either the company name or its initials in a unique and distinct designes?

Accepted Answer

A)  typographic
B)  abstract
C)  descriptive
D)  a combination of these A

Question 2

Who designed' The Abstract Chase Manhattan Bank 'symbol ?

Accepted Answer

A)  chermayeff & geismar
B)  paul rand
C)  charles stewart
D)  r.j. reynold A

Question 3

Who designed "Elsie the Bordon Cow"?

Accepted Answer

A)  charles stewart
B)  gianninoto associates
C)  morton goldsholl
D)  raymond leowy B

Question 4

An advertisement placed on the page next to an article about a similar subject is called?

Accepted Answer

A)  adjacency
B)  advertorial
C)  actual malica
D)  false light

Question 5

Who did develop the symbols used in transportation?

Accepted Answer

A)  landor and associates
B)  gianninoto associates
C)  rca
D)  american institute of graphic arts

Question 6

A graphic element that extends past the edge of the page is called?

Accepted Answer

A)  bleed
B)  cover line
C)  blue line
D)  byline

Question 7

The' International Harvestor Mark' designed by______?

Accepted Answer

A)  paul rand
B)  raymond leowy
C)  morton goldsholl
D)  r.j. reynold

Question 8

Who is the artist illustrated 'The Ladies Home Journel 's' cover of september 1904?

Accepted Answer

A)  maxfield parrish
B)  roy lichtenstein
C)  milton glaser
D)  norman rockwell

Question 9

Taking an editorial stand on issues is called?

Accepted Answer

A)  adjacency
B)  advertorial
C)  actual malica
D)  advocacy journalism

Question 10

"We put the Eagle into the logo to symboliye leadership. It indicates thatthe bank is taking amore aggressive roll in the market place" who toldthat?

Accepted Answer

A)  paul land
B)  george nelson
C)  bud jarrin
D)  charles stewart

Question 11

A short title or teaser that appears on the cover of a magazineis called _______?

Accepted Answer

A)  blue line
B)  byline
C)  false light
D)  cover line

Question 12

The IBM designed by_____?

Accepted Answer

A)  paul rand
B)  saulbass & associates
C)  landor & associates
D)  lippincott & margulies

Question 13

The design of the magazine's name is called ?

Accepted Answer

A)  fond
B)  cover line
C)  logo
D)  caption

Question 14

What is the word meaning of 'Swastika'?

Accepted Answer

A)  all for alone
B)  all for one
C)  all for two
D)  none of these

Question 15

The 'motrola mark' designed by?

Accepted Answer

A)  morton gold soll
B)  gianninoto associates
C)  rca
D)  r.j reynold

Question 16

During the sixties many corporations adopted _______ type symbols?

Accepted Answer

A)  typographic
B)  descriptive
C)  abstract
D)  a combination of these

Question 17

What is the use of branding marks?

Accepted Answer

A)  to identify brand
B)  to identify service
C)  to identify ownerships
D)  none of these

Question 18

Final page of Film, including all text and art is called?

Accepted Answer

A)  editing
B)  compositing
C)  final out
D)  layout

Question 19

Knowingly publishin something false or with a reckless disregard for the truth is called?

Accepted Answer

A)  adjacency
B)  advertorial
C)  actual malica
D)  blueline

Question 20

Who created the 'stagecoach symbol of the wells fargo bank, created oved twenty years'?

Accepted Answer

A)  lander and associates
B)  gianninoto associates
C)  american institute of graphic arts
D)  none of these

Exam 3: Graphic Design and Branding Symbols