Question 1

Rebate, discounts, window display , samples etc.. are: ?

Accepted Answer

A)  sales promotion technique
B)  advertising technique
C)  sales management technique
D)  distribution technique A

Question 2

Which marketing strategy is used under conditions of scarcity and during the period of shortage?

Accepted Answer

A)  meta marketing
B)  demarketing
C)  reciprocal marketing
D)  none of these B

Question 3

When advertisement is to create an image or reputation of the firm , Which type od advertisement is this?

Accepted Answer

A)  product ads
B)  institutional ads
C)  shortage ads
D)  comparative ads B

Question 4

E-marketing is a part of:

Accepted Answer

A)  e-payment
B)  e-cash
C)  e-mail
D)  e-commerce

Question 5

What is Personal selling?

Accepted Answer

A)  one way communication
B)  printed communication
C)  direct at individual
D)  none of these

Question 6

What does it called communication through mass media?

Accepted Answer

A)  personal selling
B)  online marketing
C)  advertising
D)  none of these

Question 7

How many stages involved in Consumer buying decision process?

Accepted Answer

A)  six
B)  four
C)  five
D)  seven

Question 8

Choose the alternative name of Multi-level marketing (MLM) ?

Accepted Answer

A)  pyramid selling
B)  network marketing
C)  referrel marketing
D)  all of these

Question 9

Which business discipline is focused on the practical application of sales techniques and the management of a firm's sales operations?

Accepted Answer

A)  sales management
B)  operations management
C)  distribution management
D)  production management.

Question 10

It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it?

Accepted Answer

A)  sales promotion
B)  personal selling
C)  advertisement
D)  personal relation

Question 11

It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders .

Accepted Answer

A)  public relation
B)  vertical communication
C)  industrial relation
D)  all of these

Question 12

Which is the influence that affect the consumer buying process resulting from circumstances , time and location?

Accepted Answer

A)  psychological influence
B)  situational influence
C)  physical influence
D)  social influence

Question 13

USP stands for :

Accepted Answer

A)  union sales promotion
B)  unit sales promotion
C)  uniform selling proposition
D)  unique selling proposition

Question 14

What is Publicity ?

Accepted Answer

A)  long term strategy
B)  always positive
C)  involves cost
D)  none of these

Question 15

Problem recognition, information search, evaluation and purchase is the Stages of :

Accepted Answer

A)  consumer purchase decision
B)  decision making process
C)  problem solving process
D)  pricedetermination process

Question 16

Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.

Accepted Answer

A)  physical factors
B)  psychological factors
C)  situational factors
D)  social factors

Question 17

Which kind of Communication is Advertisement?

Accepted Answer

A)  paid
B)  non personal
C)  direct communication
D)  both a & b

Question 18

Which of the following is not an e-marketing tool?

Accepted Answer

A)  i-radio
B)  mobile phone
C)  i-kiosks
D)  cinema

Question 19

Choose the name of group of people at whom advertisements are aimed?

Accepted Answer

A)  target audience
B)  customers
C)  competitors
D)  industries

Question 20

Samples, buy one get one free, coups etc ..belongs to which promotion strategy?

Accepted Answer

A)  consumer promotion
B)  sales force promotion
C)  trade promotion
D)  dealer promotion

Exam 4: Marketing and Advertising