Question 1

What does it called The dissatisfaction of a consumer after purchasing a product ?

Accepted Answer

A)  cognitive dissonance
B)  post purchase dissonance
C)  buyer's remorse
D)  all of these D

Question 2

Cognitive dissonance occurs in which stage of the buyer decision process model?

Accepted Answer

A)  need recognition
B)  information search
C)  evaluation of alternatives
D)  post purchase conflict D

Question 3

A mother buys baby food for her baby regularly .here baby is :

Accepted Answer

A)  consumer
B)  customer
C)  user
D)  buyer A

Question 4

Which is personal factor of consumer buying behavior?

Accepted Answer

A)  personality
B)  personal income
C)  savings
D)  consumer credit

Question 5

Which of the following is NOT one of the five stages of the buyer decision process?

Accepted Answer

A)  need recognition
B)  brand identification
C)  information search
D)  purchase decision

Question 6

what is refers to the buying behavior of final consumers?

Accepted Answer

A)  consumer buyer behavior
B)  target market buying
C)  market segment buying
D)  business buying behavior

Question 7

Which of the following is a rational buying motive ?

Accepted Answer

A)  love and affection
B)  prestige
C)  durability
D)  habit

Question 8

Which concept is related to the post decision anxiety ?

Accepted Answer

A)  extensive decision making
B)  cognitive dissonance
C)  limited decision making
D)  marketing strategy

Question 9

What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket?

Accepted Answer

A)  consumer behavior
B)  consumer interest
C)  consumer attitude
D)  consumer perception

Question 10

Perception belongs to which factor ?

Accepted Answer

A)  personal factor
B)  psychological
C)  cultural
D)  social factor

Question 11

Which of the following is not a Social factor influencing consumer behavior ?

Accepted Answer

A)  family
B)  classmates
C)  status
D)  social class

Question 12

which is the influence of Consumer purchases other than cultural, social, personalfactors?

Accepted Answer

A)  psychographic characteristics.
B)  psychological characteristics.
C)  psychometric characteristics
D)  supplyand demand characteristics.

Question 13

As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term.

Accepted Answer

A)  consumer preference
B)  buying assumption
C)  consumer behavior
D)  none of these

Question 14

What is the Culture within the culture?

Accepted Answer

A)  inter culture
B)  intra culture
C)  sub culture
D)  additional culture

Question 15

Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use?

Accepted Answer

A)  consumer behavior
B)  consumer interest
C)  consumer attitude
D)  consumer perception

Question 16

Who developed the need hierarchy theory ?

Accepted Answer

A)  philip kotler
B)  abraham h maslow
C)  n h borden
D)  peter f drucker

Question 17

Name the Behavior of a consumer after purchasing a product ?

Accepted Answer

A)  post purchase behavior
B)  pre purchase behavior
C)  spot purchase behavior
D)  none of these

Question 18

Who are the purchasers of goods and services for his immediate use and consumption ?

Accepted Answer

A)  buyers
B)  customers
C)  consumers
D)  all of these

Question 19

Which Motivepersuade a person to buy products from a particular shop?

Accepted Answer

A)  patronage motives
B)  product motives
C)  internal motives
D)  inherent motives

Question 20

A series of stages by which a consumer might choose a new product or service. What does it called?

Accepted Answer

A)  consumer adaption process
B)  buyer decision process
C)  selling decision process
D)  all of these

Exam 5: Consumer Behavior and Buying Decision Process