Question 1

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Accepted Answer

A) process 
B) people 
C) place 
D) product

Question 2

Direct Marketing is more ______ as compared to other marketing methods.

Accepted Answer

A) cost effective 
B) expensive 
C) not useful 
D) aggressive

Question 3

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Accepted Answer

A) stand-alone 
B) peripheral 
C) mass marketing 
D) traditional marketing

Question 4

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Accepted Answer

A) mass media approach 
B) customer retantion 
C) peripheral approach 
D) creative component

Question 5

Three stages of consumer lifecycle are_______, customer retention and customer development.

Accepted Answer

A) customer acquisition 
B) customer potential 
C) customer research 
D) customer profile

Exam 1: Basics and Strategies of Direct Marketing

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Direct Marketing is more ______ as compared to other marketing methods.

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Three stages of consumer lifecycle are_______, customer retention and customer development.