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    Principles and Practice of Direct Marketing
  4. Exam
    Exam 1: Basics and Strategies of Direct Marketing
  5. Question
    The _______Framework Was Extensively Used to Support the Direct Marketing
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The _______Framework Was Extensively Used to Support the Direct Marketing

Question 20

Question 20

Multiple Choice

The _______framework was extensively used to support the direct marketing concept of the 1950s.


A) mass marketing
B) marketing mix
C) relation marketing
D) segmentation

Correct Answer:

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