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    Principles and Practice of Direct Marketing
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    Exam 1: Basics and Strategies of Direct Marketing
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    Which of the Following Aspects Are of Mass Marketing
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Which of the Following Aspects Are of Mass Marketing

Question 19

Question 19

Multiple Choice

Which of the following aspects are of Mass marketing?


A) two way communication
B) customer profile
C) standard products
D) customised market offerings

Correct Answer:

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