Multiple Choice
During each stage in the development of a retail strategy, retail managers should:
A) consider only controllable variables
B) refrain from "fine tuning" the strategy
C) look for both positive and negative feedback
D) consider no problems with the government to be a form of negative feedback
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Marketing mix is the market mechanism consisting
Q4: For consumer goods, the most visible player
Q5: The concept of marketing mix as the
Q6: When a firm introduces new product to
Q7: The promotion mix involves<br>A)advertising<br>B)sales promotion<br>C)personal selling<br>D)all of
Q9: Trade links connecting the manufacturers or producers
Q10: The elements of the marketing mix includes<br>A)Product<br>B)price<br>C)Promotion<br>D)All
Q11: A _is a person who acts as
Q12: Marketing involves _activities regarding goods<br>A)selling<br>B)advertising<br>C)sales promotiom<br>D)all of
Q13: Marketing means<br>A)transfer of ownership<br>B)formulation of marketing policies<br>C)salesmanship