Multiple Choice
When a firm introduces new product to a market in which it is well established it is called
A) Diversification
B) Product development
C) Market penetration
D) Test marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Middlemen who do not handle the goods
Q2: Setting prices across an entire product line<br>A)Optional-product
Q3: Marketing mix is the market mechanism consisting
Q4: For consumer goods, the most visible player
Q5: The concept of marketing mix as the
Q7: The promotion mix involves<br>A)advertising<br>B)sales promotion<br>C)personal selling<br>D)all of
Q8: During each stage in the development of
Q9: Trade links connecting the manufacturers or producers
Q10: The elements of the marketing mix includes<br>A)Product<br>B)price<br>C)Promotion<br>D)All
Q11: A _is a person who acts as