Multiple Choice
The concept of marketing mix as the combination of the major tools of marketing was first developed by
A) Borden
B) Mc Carthy
C) Mark & Spencer
D) HaagenDaz
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Middlemen who do not handle the goods
Q2: Setting prices across an entire product line<br>A)Optional-product
Q3: Marketing mix is the market mechanism consisting
Q4: For consumer goods, the most visible player
Q6: When a firm introduces new product to
Q7: The promotion mix involves<br>A)advertising<br>B)sales promotion<br>C)personal selling<br>D)all of
Q8: During each stage in the development of
Q9: Trade links connecting the manufacturers or producers
Q10: The elements of the marketing mix includes<br>A)Product<br>B)price<br>C)Promotion<br>D)All
Q11: A _is a person who acts as