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  2. Topic
    Business
  3. Study Set
    Modern Management
  4. Exam
    Exam 1: Corporate Governance, Business Ethics, and Customer Relationship Management: Key Concepts and Issues
  5. Question
    The Main Drawback of CRM Is
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The Main Drawback of CRM Is

Question 22

Question 22

Multiple Choice

The main drawback of CRM is


A) Implementing CRM before creating a customer strategy
B) Rolling out CRM before changing the organization to match
C) Stalking, not wooing, customers
D) All of the above

Correct Answer:

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