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    Exam 3: Measurement in Marketing Research
  5. Question
    The _______________ Scale Is a Unipolar Scale,typically 10-Point,with Rating Scales
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The _______________ Scale Is a Unipolar Scale,typically 10-Point,with Rating Scales

Question 48

Question 48

Multiple Choice

The _______________ scale is a unipolar scale,typically 10-point,with rating scales from +5 to -5.


A) rank-order
B) paired-comparison
C) semantic differential
D) Stapel

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